Tonaliza by Maxton Co-Branding

Hair Coloring.

Packaging + Branding

This project was a great challenge. I needed to create a new brand with an unique selling proposition with a very short budget. Tonaliza was about to enter in a very competitive market: Hair Colouring. To introduce this brand we chose an strategy to use an already known brand in a co-branding model. An them we've got Tonaliza By MAXTON.
In this project I needed to create 2 new products with the same DNA. The first one was an regular Hair Color Toner and the second one was a inovation in brazilian market: The Color Foam. The project is about to be launched and the company is very excited with the prospects.
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