Riobrasa Fast Food Branding

The entire new visual identity for this brazilian steak house was developed with an cultural research.


Riobrasa is a well known premium churrascaria (steak house) in Rio de Janeiro and they've showed me this ambiciuos project to create an new fast food franchise. The concept was: deliver a high quality steack as burguers. The business plan was agressive and they have no time to lose. So I created the entire identity to this new brand: Avenida Riobrasa. The result was so good that I started to develop more and more material for both brands: Riobrasa and the brand new Avenida Riobrasa. A delicious project!

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