New SempreBella Branding + Packaging

The redesign of a famous brazilian shampoo brand with a new package and a new marketing positioning.

Branding + Packaging

This project was a personal challenge. When a shampoo project started to be questioned by the board of directors I came up with this entirely new concept. I redeveloped the whole SempreBella Shampoo and Conditioner family of products. More than that, I developed an unique selling proposition to this brand. With and innovative presentation in the brazilian market, the NEW SempreBella is already finding his space.
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